How to Take Your Picture Framing & Matting

Custom picture framing and matting services help people preserve and display their favorite artwork, photographs, and memorabilia beautifully. By taking your framing business online, you can attract more customers, showcase your craftsmanship, and increase sales.

Why Your Picture Framing & Matting Business Needs an Online Presence

• Customers search for custom framing services onlineMany people look for custom framing solutions on Google, Etsy, and social media.

• E-commerce expands your reach beyond local customersSelling online allows you to ship custom frames and mats nationwide.

• Showcase your expertise & high-quality materialsA professional website highlights your craftsmanship, matting techniques, and frame options.

• Stand out from chain stores & mass-produced framesSEO and digital marketing help independent framing businesses attract niche customers.

How to Take Your Picture Framing & Matting Business Online

1. Create a Professional Website with Custom Order Options

Your website should be easy to navigate and showcase your expertise. Key features include:

• A catalog of frames, matting options, and materials

• A tool for custom sizing & mat selection

• Online ordering with shipping & pickup options

• Before-and-after framing projects to show transformations

• Customer testimonials & success stories

💡 Pro tip: Use SEO-friendly keywords like “custom picture framing near me,” “matting services online,” or “buy custom frames” to attract customers.

2. Optimize for Local & Online SEO

Make it easy for customers to find your business by:

• Claiming & optimizing your Google My Business listing

• Encouraging satisfied clients to leave Google reviews

• Using local keywords (e.g., “professional framing in [city]”)

• Listing on home décor and art directories like Yelp and Houzz

3. Use Social Media to Display Your Framing Work

Social media is a powerful way to engage customers and highlight your expertise. Grow your audience by:

• Posting before-and-after pictures of framed artwork & photos

• Sharing videos of your matting & framing process

• Posting customer testimonials & framing success stories

• Offering seasonal promotions (e.g., “20% off holiday photo framing”)

💡 Instagram, Pinterest, and Facebook are great platforms for framing businesses!

4. Offer Online Ordering & Virtual Consultations

Make the ordering process simple and stress-free by:

• Providing an online customization tool for frame & mat selection

• Offering live virtual consultations for personalized recommendations

• Giving customers the option to upload images for virtual previews

5. Use Targeted Ads to Attract More Customers

Boost your business with:

• Google Ads for searches like “custom matting and framing”

• Instagram & Facebook Ads showcasing your framing expertise

• Pinterest promotions (great for home décor & art lovers!)

Final Thoughts

Taking your picture framing & matting business online will help you reach more customers, grow sales, and highlight your craftsmanship. With a well-designed website, SEO strategy, and social media marketing, your business can thrive in the digital space.