How to Take Your Pet Grooming & Boarding Business Online

Pet owners want the best care for their furry friends, whether it’s a spa day or a safe place to stay while they travel. By building a strong online presence, your pet grooming and boarding business can attract new customers, increase bookings, and showcase your expertise in pet care.

Why Your Pet Grooming & Boarding Business Needs an Online Presence

• Pet owners search for grooming & boarding services onlinePeople want a trusted, nearby service and often turn to Google for recommendations.

• Online booking makes scheduling easierA user-friendly website allows pet owners to book appointments with ease—no need for endless phone calls.

• Showcase your expertise & servicesHigh-quality photos, customer testimonials, and before-and-after grooming images help build trust and credibility.

• Compete with national pet service chainsA strong local SEO strategy helps independent businesses stand out against big pet franchises.

How to Take Your Pet Grooming & Boarding Business Online

1. Build a Professional Website with Online Booking

Your website should make it easy for pet owners to learn about your services and book appointments. Key features include:

• Detailed grooming & boarding service descriptions

• Pricing information (or a way to request a quote)

• An easy-to-use online booking system

• High-quality images of your grooming work & boarding facilities

• Customer testimonials & reviews

💡 Pro tip: Use keywords like “best pet grooming in [city],” “dog boarding near me,” and “professional pet groomer” to attract more local customers.

2. Optimize for Local SEO & Google Search

Most pet owners search for grooming and boarding services near their location. To increase visibility:

• Claim and optimize your Google My Business listing

• Encourage satisfied customers to leave Google reviews

• Use location-based keywords (e.g., “dog groomer in [city]”)

• Get listed on directories like Yelp, Thumbtack, and Rover

3. Leverage Social Media to Showcase Your Work

Social media is a powerful tool for attracting pet owners. Build engagement by:

• Posting before-and-after grooming photos on Instagram & Facebook

• Sharing pet care tips & seasonal grooming advice

• Uploading fun TikTok & YouTube videos of the grooming process

• Highlighting happy pets staying at your boarding facility

4. Offer Online Appointment Scheduling

Make it easy for customers to book services at their convenience by:

• Adding a booking system to your website

• Allowing online deposits to secure appointments

• Sending automatic text or email reminders

5. Run Targeted Digital Ads to Attract More Clients

• Google Ads targeting searches like “dog boarding near me”

• Facebook & Instagram Ads showing your grooming transformations

• Retargeting Ads to bring back website visitors who haven’t booked yet

Final Thoughts

Taking your pet grooming & boarding business online helps you reach more pet owners, boost bookings, and build long-term customer relationships. With a user-friendly website, strong social media presence, and easy online booking, your business can stand out in the pet care industry.