How to Take Your Packaging & Shipping Materials Business Online

In today’s e-commerce-driven world, businesses and individuals constantly need packaging and shipping supplies to ensure their products arrive safely. Whether you sell boxes, envelopes, bubble wrap, or eco-friendly packaging solutions, taking your business online can increase sales, expand your customer base, and boost brand visibility.

Why Your Packaging & Shipping Business Needs an Online Presence

• Businesses search online for bulk packaging suppliesE-commerce brands, retailers, and manufacturers need affordable, high-quality shipping materials and often prefer ordering online.

• Compete with large office supply stores & wholesalersA professional website and SEO strategy help you stand out from big retailers by offering custom solutions, better pricing, and specialized services.

• Increase sales with nationwide reachAn online store allows businesses and individuals from all over the country to purchase your products.

• Showcase eco-friendly & custom packaging optionsMany businesses want sustainable, branded, or premium packaging, which you can highlight through digital marketing and a strong website.

How to Take Your Packaging & Shipping Materials Business Online

1. Create an E-Commerce Website

Your website should be user-friendly, mobile-optimized, and designed for bulk orders. Key features include:

• Clear product categories (boxes, tape, void fill, labels, etc.)

• Bulk pricing & discounts for business customers

• Custom packaging options (branded boxes, custom tape, etc.)

• SEO-optimized product descriptions

• Shipping calculators & estimated delivery times

💡 Pro tip: Use keywords like “wholesale shipping boxes,” “eco-friendly packaging supplies,” and “custom mailer boxes” to attract customers searching online.

2. Optimize for Local & National SEO

Since many customers search online for packaging suppliers, your business must be easy to find on Google.

• Claim your Google My Business profile

• Encourage customer reviews on Google, Yelp, and Trustpilot

• Use location-based SEO (e.g., “packaging supplier in [city]”)

• List your business on industry directories like ThomasNet and Alibaba

3. Leverage Social Media & Content Marketing

Social media helps you engage with e-commerce brands, local businesses, and corporate buyers.

• Instagram & Pinterest – Showcase eco-friendly packaging, branded packaging, and unboxing experiences

• LinkedIn – Connect with business owners & bulk buyers looking for long-term packaging solutions

• YouTube & TikTok – Post videos on proper packaging techniques, product durability tests, and warehouse operations

4. Start a Blog to Attract More Customers

A blog can help boost your website’s ranking and educate businesses on packaging solutions. Topics could include:

• “Best Eco-Friendly Packaging Solutions for E-Commerce”

• “How to Reduce Shipping Costs with the Right Packaging”

• “Choosing the Best Protective Packaging for Fragile Items”

• “Branded Packaging: How to Elevate Your Customer Unboxing Experience”

5. Offer Custom Orders & Business Solutions

• Personalized bulk pricing for repeat customers

• Custom-printed packaging options for branding

• Subscription-based supplies for businesses needing regular shipments

6. Use Digital Advertising to Boost Sales

Online ads help increase brand awareness and drive more traffic to your store.

• Google Ads targeting searches like “bulk shipping boxes wholesale”

• Facebook & Instagram Ads showcasing eco-friendly or branded packaging

• Retargeting Ads to re-engage website visitors who didn’t complete a purchase

Final Thoughts

Taking your packaging & shipping materials business online will help you reach more customers, increase sales, and grow your brand. A well-optimized website, strong social media strategy, and targeted digital marketing campaign will set you apart in this fast-growing industry.

Ready to bring your business online? Let’s get started today! 📦🚚✨