How to Take Your Nursery Business Online and Grow Sales

Whether you run a plant nursery, garden center, or wholesale nursery, taking your business online can attract more customers, increase sales, and establish your brand as a go-to supplier for high-quality plants. Consumers and landscapers search online for trees, flowers, and gardening supplies, making a strong digital presence essential for success.

Why Your Nursery Business Needs an Online Presence

• More people buy plants onlineHomeowners, landscapers, and gardening enthusiasts now prefer to research and purchase plants online before visiting a nursery.

• Compete with big retailers & online plant shopsA well-optimized website, local SEO, and digital marketing strategy will help you stand out from large garden centers and chain stores.

• Expand beyond local customersAn online store allows you to reach plant lovers beyond your immediate area by offering delivery or shipping services.

• Build credibility & attract repeat customersA professional website with detailed plant care guides, customer reviews, and seasonal promotions helps establish trust and loyalty.

How to Take Your Nursery Business Online

1. Build a Website with Online Ordering & Plant Guides

Your website should be user-friendly, mobile-optimized, and designed for easy plant browsing. Key features include:

• An eCommerce store for customers to order plants & gardening supplies

• Plant descriptions with care instructions & photos

• Online appointment booking (if you offer landscaping consultations)

• Customer reviews & testimonials

• SEO-optimized content to rank for searches like “best plant nursery near me”

💡 Pro tip: Use keywords like “native plants for landscaping,” “fruit trees for sale,” and “shade plants for gardens” to attract different customer segments.

2. Optimize for Google & Local Search

Since customers search locally for nurseries, your business must be easy to find online.

• Set up a Google My Business profile with your location, services, and contact details

• Encourage customers to leave reviews on Google and Yelp

• Use local SEO (e.g., “best garden nursery in [your city]”)

• List your business on gardening directories like Houzz and Angi

3. Leverage Social Media to Engage Plant Lovers

Social media platforms help increase brand awareness and drive traffic to your website.

• Facebook & Instagram – Share seasonal plants, gardening tips, and customer projects

• YouTube & TikTok – Create videos on plant care, garden transformations, and nursery tours

• Pinterest – Create boards with garden design ideas, plant pairings, and DIY landscaping projects

4. Start a Blog to Educate Customers & Improve SEO

A blog helps answer common questions and boost your website ranking. Topics could include:

• “Best Plants for Low-Maintenance Landscaping”

• “How to Start a Pollinator Garden”

• “Native vs. Exotic Plants: Which is Best for Your Garden?”

• “5 Tips for Keeping Indoor Plants Healthy”

5. Offer Online Promotions & Subscription Services

Encourage repeat customers with:

• Seasonal discounts on plants & gardening tools

• Subscription plant delivery services

• Loyalty rewards for frequent buyers

• Referral discounts for customers who recommend your nursery

6. Use Digital Advertising to Drive Sales

Online ads can increase traffic to your website and boost sales.

• Google Ads targeting searches like “buy outdoor plants online”

• Facebook & Instagram Ads featuring seasonal plant collections

• Retargeting Ads to bring back visitors who didn’t complete a purchase

Final Thoughts

Taking your nursery business online will help you attract more customers, increase sales, and build long-term brand loyalty. A professional website, strong local SEO, and engaging social media strategy will ensure your success in the growing online gardening market.

Ready to take your nursery business to the next level? Let’s get started today! 🌿🪴💚