How to Take Your Mattress Business Online and Boost Sales

The mattress industry is evolving rapidly, with more customers shopping online than ever before. Whether you sell mattresses, offer custom designs, or provide mattress cleaning and repair services, having a strong digital presence is essential for attracting buyers, increasing sales, and growing your business.

Why Your Mattress Business Needs an Online Presence

• More people buy mattresses onlineConsumers are increasingly comfortable purchasing mattresses online, especially with home delivery and sleep trial offers.

• Compete with big brands & retail chainsA well-optimized website, eCommerce store, and local SEO strategy can help you stand out from large mattress retailers.

• Expand beyond your local customer baseSelling online allows you to reach more customers regionally or nationwide.

• Increase credibility & trustA professional website, customer reviews, and informative content help customers feel confident in their purchase.

How to Take Your Mattress Business Online

1. Build a Website That Converts Visitors Into Buyers

A well-designed website is the foundation of your online success. It should include:

• An eCommerce store for customers to browse and buy mattresses

• Product descriptions with high-quality images & videos

• Online appointment scheduling (if you offer in-store consultations)

• Customer reviews & testimonials to build trust

• SEO-optimized content to rank for searches like “best mattresses near me”

💡 Pro tip: Use keywords like “memory foam mattresses,” “luxury hybrid mattresses,” and “organic mattress retailers” to attract the right audience.

2. Optimize for Google & Local Search

To get more local customers, you must be easy to find online.

• Set up a Google My Business profile with store details & contact info

• Encourage happy customers to leave reviews on Google and Yelp

• Use local SEO (e.g., “affordable mattresses in [your city]”)

• List your business on home goods directories like Houzz and Yelp

3. Leverage Social Media to Drive Traffic & Sales

Social media platforms help increase brand awareness and connect with potential buyers.

• Facebook & Instagram – Post mattress care tips, customer reviews, and promotions

• YouTube & TikTok – Share unboxing videos, sleep tips, and comparison reviews

• Pinterest – Create boards with bedroom decor ideas & sleep solutions

4. Start a Blog to Educate Customers & Improve SEO

A blog helps answer common questions and boost your website ranking. Topics could include:

• “How to Choose the Perfect Mattress for Your Sleep Style”

• “Memory Foam vs. Hybrid Mattresses: Which One is Right for You?”

• “The Benefits of an Organic Mattress”

• “How Often Should You Replace Your Mattress?”

5. Offer Online Promotions & Sleep Trials

Encourage more online sales with:

• First-time customer discounts

• Free delivery & returns

• Sleep trials (30, 60, or 100 nights)

• Referral discounts for customers who recommend your brand

6. Use Digital Advertising to Reach More Customers

Online ads can drive traffic to your website and increase sales.

• Google Ads targeting searches like “best affordable mattresses”

• Facebook & Instagram Ads featuring sleep solutions & promotions

• Retargeting Ads to bring back visitors who didn’t complete a purchase

Final Thoughts

Taking your mattress business online will help you attract more customers, increase sales, and stay competitive. A professional website, strong local SEO, and engaging social media strategy will ensure your success in the growing online mattress market.

Ready to take your mattress business to the next level? Let’s get started today! 🛏️💤