How to Take Your Lawn Mowers Retail Business Online

Lawn mowers are essential for homeowners, landscapers, and businesses maintaining outdoor spaces. If your lawn mower retail business isn’t online, you’re missing out on a large audience actively researching, comparing, and purchasing mowers online. By creating a strong digital presence, you can increase sales, attract new customers, and position your store as a go-to destination for lawn care equipment.

Why Your Lawn Mowers Retail Business Needs an Online Presence

• Customers research lawn mowers online before buyingMany buyers want to compare features, pricing, and reviews before visiting a store.

• Increase sales with online ordering and financingOffering pre-orders, financing options, and online consultations can help convert more shoppers into buyers.

• Compete with big-box retailers by offering expert adviceA well-optimized website and strong customer engagement can set you apart from larger chains.

• Expand your reach with digital marketingWith the right online strategy, you can attract customers locally and even nationally.

How to Take Your Lawn Mowers Retail Business Online

1. Build an E-Commerce Website

Your website should be user-friendly, mobile-responsive, and optimized for search engines. Include:

• A categorized inventory (riding mowers, push mowers, electric mowers, robotic mowers, etc.)

• Detailed product descriptions with specifications, pricing, and financing options

• Customer reviews and ratings to build trust

• Online purchasing, delivery, and financing application options

• SEO-optimized content to rank for searches like “best lawn mowers near me”

Pro tip: Use keywords like “commercial lawn mowers,” “best electric mowers,” or “zero-turn mower dealership” to attract more customers.

2. Optimize for Google & Local Search

Make sure customers can find your store online by:

• Creating a Google My Business profile with updated store hours, location, and product photos

• Encouraging customers to leave reviews on Google, Yelp, and Trustpilot

• Using local SEO strategies (e.g., “lawn mower store in [city]”)

• Listing your business on directories like HomeAdvisor, Thumbtack, and Lawnsite

3. Leverage Social Media to Drive Sales

Social media is a powerful tool for showcasing new arrivals, promotions, and expert recommendations.

• Instagram & Pinterest – Share high-quality images and videos of mowers in action.

• Facebook – Post seasonal promotions, financing deals, and customer testimonials.

• YouTube & TikTok – Create how-to videos, mower comparisons, and maintenance tips.

4. Start a Blog to Educate & Attract Buyers

A blog helps boost SEO and positions your store as a trusted source for lawn care equipment. Some great topics include:

• “How to Choose the Right Lawn Mower for Your Yard”

• “Electric vs. Gas Lawn Mowers: Which One is Best?”

• “Top 5 Lawn Mowers for Large Yards in 2025”

• “How to Maintain Your Lawn Mower for Long-Lasting Performance”

5. Offer Online Consultations & Financing Options

Make it easy for potential buyers to shop and compare by offering:

• Virtual consultations to help customers choose the right mower

• Pre-approval for financing options online

• Loyalty programs and email newsletters with exclusive discounts and seasonal promotions

6. Use Digital Advertising to Increase Sales

To drive more traffic to your store, invest in:

• Google Ads targeting searches like “best riding lawn mowers for sale near me”

• Facebook & Instagram Ads featuring popular models and financing deals

• Retargeting Ads to reach visitors who browsed but didn’t complete a purchase

Final Thoughts

Taking your lawn mowers retail business online will help you attract more customers, increase sales, and establish your store as a trusted source for high-quality lawn care equipment. A well-optimized website, strong SEO strategy, and engaging social media presence will set you apart from competitors.

Ready to take your business online? Let’s get started today! 🚜🌱💻