How to Take Your Kennel Business Online & Attract More Pet Owners
- zcorebit
- Mar 23
- 3 min read
Pet owners want the best care for their furry companions, and most of them search online for trustworthy boarding kennels, dog daycare, and overnight stays. If your kennel business isn’t visible online, you’re missing out on potential clients. A strong online presence helps you attract more pet owners, build credibility, and increase bookings.
Why Your Kennel Business Needs an Online Presence
Pet owners research boarding options onlinePeople look for “best dog boarding near me” before choosing a kennel.
Build trust with potential clientsA professional website with customer reviews, facility photos, and safety policies reassures pet owners.
Simplify booking & inquiriesOnline scheduling allows customers to book kennel stays easily instead of making phone calls.
Compete with national chains & large pet hotelsA well-optimized website and local SEO help small businesses stand out from big competitors.
How to Take Your Kennel Business Online
1. Build a Website That Encourages Bookings
Your website should make it easy for pet owners to learn about your services and book stays. Key features include:
List of services (boarding, daycare, grooming, training, etc.)
Online booking system & contact form
High-quality photos of your kennel & facilities
Customer testimonials & success stories
Pricing details & special packages
FAQs about pet safety, vaccination requirements, and accommodations
SEO-optimized pages to rank for searches like “dog boarding near me”
Pro tip: Use pet-friendly keywords like “safe & loving dog kennel,” “overnight pet boarding,” or “best cat boarding near me” to increase your website’s visibility.
2. Get Found on Google with Local SEO
To appear when people search for kennels in your area, focus on:
Optimizing your Google My Business listing (add location, photos, reviews, and services)
Encouraging satisfied clients to leave Google reviews
Using location-based SEO keywords (e.g., “trusted dog boarding in [city]”)
Listing your business on pet directories like Rover, Yelp, and BringFido
3. Use Social Media to Connect with Pet Owners
Social media helps build trust and attract new customers.
Instagram & Facebook – Post photos of happy pets, customer testimonials, and facility tours.
TikTok & YouTube – Share behind-the-scenes videos, dog playtime clips, and pet care tips.
Facebook Groups – Engage with local pet communities and share promotions.
4. Start a Blog to Educate & Boost SEO
A blog helps establish your expertise and improve search rankings. Some great topics include:
“How to Choose the Right Kennel for Your Pet”
“What to Pack for Your Dog’s Stay at a Boarding Facility”
“5 Tips for Reducing Pet Anxiety During Boarding”
“The Benefits of Dog Daycare for Socialization”
5. Offer Online Booking & Payment Options
Make booking fast and easy by:
Adding an online reservation system
Offering recurring daycare & boarding packages
Providing secure online payment options
6. Use Digital Advertising to Reach More Pet Owners
To drive more kennel bookings, invest in:
Google Ads targeting searches like “pet boarding near me”
Facebook & Instagram Ads showcasing your kennel’s services
Retargeting Ads to remind visitors to book after viewing your website
Final Thoughts
Taking your kennel business online will help you attract more pet owners, increase bookings, and build a loyal customer base. A professional website, strong SEO strategy, and social media presence will ensure your business stands out in the pet care industry.
Ready to grow your kennel business? Start today and watch your bookings soar! 🐶🏡🐾
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