How to Take Your Bathtub & Sink Repair Business Online and Attract More Customers

Bathtubs and sinks experience wear and tear over time, and homeowners, landlords, and commercial property owners are constantly looking for reliable refinishing services to restore their fixtures. Whether you specialize in resurfacing, reglazing, chip repair, or full refinishing, taking your bathtub & sink repair business online can help you reach more customers and grow your brand.

Here’s how to establish a strong online presence and increase bookings for your services.

1. Build a Professional, High-Converting Website

A well-designed website makes it easy for homeowners, real estate investors, hotels, and property managers to find your services and book an appointment.

✅ Essential Website Features:

🛁 Home Page – Clearly showcase your services, before-and-after images, and customer testimonials.🛁 Services Page – List your specialties:

• Bathtub Refinishing & Reglazing (Porcelain, fiberglass, acrylic tubs)

• Sink & Vanity Refinishing (Ceramic, cast iron, stone, and composite sinks)

• Chip & Crack Repair (Fixing minor damage instead of full replacement)

• Custom Colors & Non-Slip Coatings (Personalized refinishing for safety and style)

🛁 Before & After Gallery – Visually highlight your work quality and transformations.

🛁 Booking System – Allow customers to schedule online consultations.

🛁 Blog Section – Post expert content like:

• “5 Signs Your Bathtub Needs Refinishing Instead of Replacing”

• “How to Extend the Life of Your Refinished Sink”

• “The Cost Savings of Refinishing vs. Buying New”

🛁 FAQs Page – Answer common questions about durability, maintenance, and pricing.

Pro Tip: Offer a free quote request form to capture leads and follow up with potential clients.

2. Optimize Your Website for SEO to Rank on Google

Most homeowners will search for “bathtub refinishing near me” or “sink reglazing experts” when looking for your services. SEO helps your website rank higher in search results, bringing in more local customers.

🔎 Optimize for Local SEO:

• Use location-based keywords (“Bathtub refinishing in [City]”) throughout your website.

• Claim and optimize your Google Business Profile for local visibility.

• List your business on Yelp, Angi, Thumbtack, and HomeAdvisor.

🔎 Use SEO-Friendly Blog Topics:

• “Is Bathtub Reglazing Worth It? Here’s What You Need to Know”

• “How Long Does a Refinished Sink Last?”

• “DIY Bathtub Refinishing vs. Hiring a Pro: What’s the Best Option?”

🔎 Add Before-and-After Images with Descriptive Alt Text to improve search rankings.

Pro Tip: Get customer reviews on Google, Yelp, and Facebook to boost credibility and improve local SEO rankings.

3. Leverage Social Media to Show Off Transformations

Bathtub and sink refinishing is highly visual, making Instagram, Facebook, and TikTok perfect platforms for showcasing your work.

📌 Instagram & Pinterest – Post:

• Stunning before-and-after transformations

• Close-up repair and refinishing details

• Time-lapse videos of a refinishing process

📌 Facebook & Local Community Groups – Share:

• Special offers & discounts

• Customer testimonials & referrals

• Informative posts on bathtub & sink maintenance

📌 TikTok & YouTube – Create:

• “Watch This 30-Year-Old Tub Look Brand New in 2 Hours”

• “How to Maintain a Refinished Sink for 10+ Years”

• “What Happens During a Bathtub Reglazing Appointment?”

Pro Tip: Encourage customers to share their own before-and-after photos and tag your business for a chance to win a discount on their next service.

4. Offer Online Booking & Instant Quotes for More Conversions

Customers expect convenience when booking services. Make it easy for them to schedule an appointment or request a quote online.

✔ Online Scheduling – Use tools like Calendly, Square Appointments, or SimplyBook.me.

✔ Instant Quote Form – Allow visitors to submit photos of their tub/sink for quick pricing estimates.

✔ Live Chat Support – Answer customer questions instantly and guide them through the booking process.

Pro Tip: Offer a "Book Now, Pay Later" option for high-ticket refinishing services to remove cost hesitation.

5. Run Paid Ads to Get More Leads Fast

If you want immediate results, paid advertising can help drive targeted traffic to your website.

🎯 Google Ads – Target people searching for:

• “Bathtub refinishing near me”

• “Sink repair services [City]”

• “Cheapest way to fix a cracked bathtub”

🎯 Facebook & Instagram Ads – Show:

• Eye-catching before-and-after images

• Limited-time offers for first-time customers

🎯 YouTube Ads – Use short video testimonials showcasing happy customers.

🎯 Local Service Ads – Get priority placement on Google for trusted service businesses.

Pro Tip: Offer seasonal discounts (Spring Clean-Up, Home Renovation Specials) to attract more customers.

6. Build Trust with Reviews & Testimonials

Customers want to know that your refinishing services are reliable and long-lasting. Positive reviews can increase trust and bring in more bookings.

✔ Feature real customer reviews & testimonials on your website.

✔ Request video testimonials from satisfied customers.

✔ Encourage before-and-after submissions for social proof.

✔ Offer a discount on future services for customers who leave a review.

Pro Tip: Display certifications or industry memberships (e.g., BBB Accreditation, HomeAdvisor Verified) to boost credibility.

7. Partner with Local Businesses & Contractors for Referrals

Expand your customer base by partnering with professionals in related industries.

🤝 Work with Real Estate Agents & Property Managers – Help increase home value with refinishing before selling or renting.

🤝 Partner with Plumbing & Remodeling Companies – Offer refinishing as an add-on service.🤝 Collaborate with Hotels, Airbnbs & Apartment Complexes – Offer bulk refinishing deals.

🤝 Network with Interior Designers & Home Stagers – Provide customized refinishing solutions for luxury home projects.

Pro Tip: Offer a commission or referral discount for businesses that send clients your way.

Final Thoughts

By building a strong website, optimizing for SEO, leveraging social media, and running targeted ads, your bathtub & sink refinishing business can attract more customers and scale effectively.

🛁 Ready to take your business to the next level? Start implementing these strategies today!