How to Take Your Bathtub Retail Business Online and Increase Sales

Selling bathtubs online may seem challenging, but with the right e-commerce strategy, digital marketing, and customer engagement, you can reach homeowners, contractors, interior designers, and renovation companies looking for high-quality tubs. Whether you specialize in luxury freestanding tubs, whirlpool baths, clawfoot designs, or space-saving options for small bathrooms, going digital will expand your reach and increase revenue.

Here’s how to successfully take your bathtub retail business online and dominate the market.

1. Build a High-Quality E-Commerce Website

Your website is the foundation of your online business, and it should be user-friendly, visually appealing, and designed to drive sales.

✅ Essential Website Features:

🛁 Home Page – Highlight best-selling tubs, new arrivals, and limited-time offers.🛁 Shop by Category – Organize products for easy navigation:

• Freestanding Tubs (Modern, clawfoot, oval, rectangular)

• Whirlpool & Jetted Tubs (Hydrotherapy, massage features)

• Drop-in & Alcove Tubs (Space-saving options for small bathrooms)

• Soaking Tubs (Japanese soaking tubs, deep baths)

• Luxury & Custom Tubs (Copper, stone, acrylic, and cast iron)

🛁 Product Pages – Include:

• High-quality images & 360-degree views

• Detailed specifications (Material, dimensions, water capacity)

• Customer reviews & installation guides

• “Compare Tubs” feature for side-by-side evaluations

🛁 Blog & Resources – Publish expert content like:

• “How to Choose the Right Bathtub for Your Bathroom Size”

• “Freestanding vs. Built-in Tubs: Which One Is Best for You?”

• “Luxury Bathtubs That Elevate Your Bathroom Design”

🛁 Seamless Checkout – Offer multiple payment options, financing, and Klarna (Buy Now, Pay Later).

Pro Tip: Provide an augmented reality (AR) feature that allows customers to visualize the tub in their space before buying.

2. Optimize for SEO to Rank on Google

To attract organic traffic, you need a strong SEO strategy. Most customers will search for “best freestanding bathtub” or “affordable whirlpool tub”—you need to show up in those results.

🔎 Optimize Product Pages with Keywords:

• “Modern Acrylic Freestanding Bathtub – 60 Inch Soaking Tub”

• “Luxury Copper Bathtub for Spa-Like Relaxation”

• “Space-Saving Alcove Tub for Small Bathrooms”

🔎 Write Blog Content to Attract Visitors:

• “How to Install a Freestanding Tub in 5 Easy Steps”

• “Are Jetted Tubs Worth It? Pros and Cons Explained”

• “The Best Bathtubs for a Modern Bathroom Renovation”

🔎 Improve Local SEO (if you have a showroom):

• Optimize your Google Business Profile with location-based keywords.

• List your business on Yelp, Houzz, and HomeAdvisor.

• Encourage customer reviews to build credibility.

Pro Tip: Use structured data markup to get star ratings and product specs displayed in Google search results.

3. Leverage Social Media to Inspire & Sell More

Buying a bathtub is a visual and lifestyle-driven decision. Use social media to showcase beautiful bathrooms, customer installations, and design inspiration.

📌 Instagram & Pinterest – Post:

• Luxury bathroom transformations featuring your bathtubs

• Side-by-side comparisons of different tub styles

• Customer testimonials & user-generated content

📌 TikTok & YouTube – Create:

• “How to Choose the Right Bathtub for Your Home”

• “Freestanding Tub vs. Built-In: What’s Best for You?”

• “Unboxing & Review of a Luxury Soaking Tub”

📌 Facebook & Interior Design Groups – Share:

• Promotions & discounts for first-time buyers

• Installation tips & bathroom renovation ideas

• Live Q&A sessions with bathroom design experts

Pro Tip: Run a Pinterest ad campaign targeting homeowners and designers looking for bathroom renovation inspiration.

4. Make Online Shopping Seamless & Convenient

Customers shopping for bathtubs online expect a smooth, hassle-free buying experience.

✔ Fast Loading Speed – Ensure your website loads in under 3 seconds.

✔ Augmented Reality (AR) Feature – Let customers visualize tubs in their bathrooms.

✔ Free or Discounted Shipping – Offer shipping incentives for higher-order values.

✔ Flexible Payment Plans – Provide Buy Now, Pay Later (BNPL) options.

✔ Live Chat for Instant Customer Support – Answer questions in real time.

✔ Easy Returns & Warranty Info – Build trust and confidence in your products.

Pro Tip: Offer a virtual consultation service where customers can get personalized tub recommendations based on their space.

5. Use Paid Ads to Boost Sales Quickly

Paid advertising is essential for reaching customers actively looking for bathtubs.

🎯 Google Ads – Target high-intent searches like:

• “Best luxury bathtubs for sale”

• “Affordable soaking tubs online”

• “Where to buy a freestanding bathtub”

🎯 Facebook & Instagram Ads – Run carousel ads showcasing multiple bathtub styles and promotions.

🎯 Pinterest Ads – Target users searching for bathroom renovation ideas.

🎯 YouTube Ads – Feature customer testimonials & bathtub installation videos.

🎯 Retargeting Ads – Show ads to visitors who browsed but didn’t buy.

Pro Tip: Offer a limited-time discount on high-end tubs to create urgency.

6. Build Trust with Reviews & Customer Testimonials

Buying a bathtub online is a big decision, so customer trust is key.

✔ Display customer reviews prominently on product pages.

✔ Encourage video testimonials from satisfied buyers.

✔ Showcase real customer bathrooms featuring your tubs.

✔ Highlight any certifications or partnerships (e.g., WaterSense-approved products).

✔ Offer a risk-free guarantee (e.g., “30-day money-back guarantee on all tubs”).

Pro Tip: Create a private Facebook group for customers to share their bathroom renovation progress and finished spaces.

7. Partner with Interior Designers & Contractors

Expand your reach by collaborating with industry professionals.

🤝 Partner with Interior Designers – Offer them exclusive discounts for recommending your tubs to clients.🤝 Collaborate with Bathroom Contractors – Get your tubs installed in new construction projects.🤝 Work with Home Improvement Influencers – Send them free tubs for review videos.🤝 List on Home Renovation Marketplaces – Sell on Wayfair, Houzz, and Amazon.

Pro Tip: Offer a referral commission for designers and contractors who bring in customers.

Final Thoughts

By building an optimized e-commerce website, leveraging SEO, running paid ads, and partnering with industry professionals, you can grow your bathtub retail business online and increase sales.

🛁 Ready to take your business to the next level? Start implementing these strategies today!